6 Tips for Higher Google Rankings
Get More Visitors. Keep Them Longer. Convert More Sales. What website owner wouldn’t want this? I’ve been working with small and medium-sized businesses to increase internet profits for the last eight years, and the basic theory behind a successful website hasn’t really changed in all that time. Sure, the search engines change their algorithms, but…
SEO Pennsylvania: Optimizing PDFs and Other Non-HTML Documents for Search
Many websites contain documents in non-HTML formats such as Excel, PDF, or PowerPoint. Since search engines index all these documents, you can take the imitative and optimize them so that they rank well. Much like any HTML document, there are certain areas on non-HTML documents that help search engines decide what search phrases the document…
Five Trends for SEO in PA and SEO for Pennsylvania Companies in 2011
Local Pennsylvania businesses interested in optimizing their web pages should explore trends specific to SEO PA or SEO Pennsylvania. Several trends are noteworthy for SEO in PA in 2011. Local Listings Perhaps the most important trend for 2011 SEO in PA is a continuing focus by the major search engines on Local Search. In late October Google…
SEO Pennsylvania: How To Correctly Set Up a Blog: Categories, Tags, and Avoiding Duplicate Content
“How do you set up a SEOfriendly blog with appropriate categories and tags?” SEO for Pennsylvania Businesses: Onevery powerful and underutilized tool of a blog (or even a website) isthe ability to tag post and pages with SEO-friendly tags. Firstly,it’s important to note that you can arrange your blog inseveral different ways—the first is by…
SEO How To Guide: How To Perform a DIY Audit of Your Web Content to Improve Search Rankings
Content audits are meant to ensure your website is receiving maximum visibility, and conducted to determine that text, images, and links are in working order and properly optimized for search engine visibility. A SEO content audit is the best way to make your website more useful to visitors and take care of corrections and improvements…
Philadelphia SEO Firm: Google Adwords New Product Features Explained
There are several new Google Adwords features meant to improve user online shopping experience, one of them Google Adwords Product Extentions. This article discusses the ways AdWords Product Extensions can effectively highlight your products in search and direct users to the most relevant part of your website-leading customers on a shorter path to purchase. Learn…
Internet Marketing: The Intersection of Social Media (Facebook) and SEO
The opportunity to reach customers and prospectives doesn’t just lie in Google search, but also within social media. Small businesses can optimize website content for Google’s standard searchers, but should also take time to do so for content they upload and publish within all social media sites, social networks, and social content sites. Why take…
Will the Yahoo/Bing Merger Affect Search Engine Optimization in PA?
When Yahoo and Bing merge in August or September of thisyear, the Bing search engine will be powering 30% of all search results in theU.S., and companies that rely on either organic or paid search from Yahoo!should be prepared for the change. Yahoo!has started its integration testing with Bing, and the actual transition toBing organic…
Do New Twitter Promoted Tweets Impact SEO in PA?
Since Universal search began last year, map listings always pop up on search pages when you specify local PA cities. In addition, now you may also see shopping results, image or video results, and social results. For this reason, staying abreast of changes in the major social sites becomes very important for SEO in PA….
Why You Should Get a .tel Domain
.tel domains became generally available this week on Mar 24, 2009. I just got mine. I’m going to use it as a web based business card for our company, including everyone’s contact information. The .tel is supposed to be used as a phone book for the Internet where you can store e-mail addresses, links to…
