Live Search introduce Fourth sponsored link at top ad location on there SERP

The Microsoft adCenter blog announced on the 12th of September, 08 they have added a forth sponsored link above the search result on the top of result page. Now they will show 8 to 9 sponsored links on each search engine result page and push one position down the organic search results.

They did this change so that their advertiser will receive more clicks and exposure.

“We’ve made this change in response to your feedback asking for more clicks for your ads – our test results show that displaying a fourth mainline ad, and also displaying the top two mainline ads again at the bottom of the page, increases clicks to these ads. Over the last several months we’ve been optimizing our paid search ad layouts to help drive increased revenue for your ads, and provide a positive search experience for users.”
At the same time, Google now shows a maximum of three ads on the top of SERP, where yahoo show four and ask allows for 5 (five). This change may increase the interest of Advertisers to Live Search. Still, statistically 65% of searchers go to organic results so this move might again effect there search market share.

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Posted by admin
In Uncategorized
On September 15, 2008